Brand / Spatial / Experiential Design Lead
Lauren’s roots are in architectural design, but her 10 years at agencies have shaped a strong focus on brand experience. While she specializes in spatial design, she moves fluidly between 3D spatial thinking and 2D brand expression. She designs and leads with a deep understanding of the build process and what it takes to see things through.
Lauren works with agencies as well as directly with brands and small businesses. She also works on many personal projects and interiors from her small farm in the Catskills. She holds a BA in Architecture from Columbia University.
Select Clients
A24, Adidas, Anthropic, Away, Champion, Converse, Gap, Gatorade, Google, HBO, Herschel, Netflix, Oprah, Puma, Schick, Spotify, Starface, Uniqlo
Wheel House
Experiential & Spatial Design
3D Modeling & Rendering
Retail Design & VM Approach
Brand Identity Development
Art & Design Direction
RFP Concepting & Design
Fabrication Oversight
RSL / Retail Design
Anthropic / Keynote Event Design
Converse / Flagship Retail Design
A24 Stunt / Spatial Design
Netflix on Broadway / Art Direction
Hunter Boots Stunt / Spatial Design
Cabin / Interior Design
Herschel / Brand Repositioning
Herschel / Retail Design Approach
Adidas Originals / Spatial Design
Soleil Toujours / Branding
Happy Being / Branding & Art Direction
Happy Being / Packaging Design
Starface / VM Design Approach
Kindle Product Launch / Production Design
Anthropic @ Google Cloud Next / Booth Design
Propel / Spatial & Graphic Design
Propel / Spatial & Graphic Design
Struktur Lab / Branding
Gap / Spatial Design
HBO / Spatial & Graphic Design
Schick / Campaign Art Direction
Schick / Branding
Braze Forge 2025 / Keynote Event Design
Amazon Ads / Booth Design
Select Press & Awards
Drum Awards Winner, Arts & Culture “Netflix ‘Act Zero: Netflix’s Stranger Things’ Broadway Lobby Takeover”
Surface Mag “Same, But Better: Inside Herschel Supply’s Design-Driven Era of Reinvention”
Airbnb “The most liked homes on Airbnb’s Instagram from 2023”
Forbes “Schick Celebrates Men’s Individuality In New Ad Campaign”
Fast Company “I experienced Oprah for the first time on her 2020 live tour. This is what it was like”
AdWeek “Inside A Ghost Store, A24's Strange, Moving, Immersive Promotion for A Ghost Story”
LA Times “A24’s spooky way of promoting Rooney Mara and Casey Affleck’s ‘A Ghost Story”
Paper Mag “Hunter Boots Made It Rain at Grand Central Station”
Forbes “How 160 Year Old Brand Hunter Is Focused On Experiential Marketing In The Age Of Shaky Retail”
Cabin Porn “@littleriverupstate by @laurenespeseth & @stevenjosphan”
Oprah / Spatial & Graphic Design
Siia Cosmetics / Branding
After Hours / Branding
Greenpoint Library / Proposal Design
Ratty Books / Branding
Cottage / Interior Design
Origins / Spatial & Graphic Design
Puma / Spatial Design
Collective Co-working / Interior Design
Spotify / Special Gifting Design
Away / Special Gifting Design