Spatial & Experiential Brand Design
Lauren’s roots are in architectural design, but her 10 years at creative agencies have shaped a strong focus on brand experience. While she specializes in designing spaces, she moves fluidly between 3D spatial thinking and 2D brand expression. She leads with a deep understanding of production and what it takes to see things through.
Lauren is currently a staff designer on the Shopify Brand Design team leading spatial and experiential projects. She also works on many personal projects and interiors from her small farm in the Catskills. She holds a BA in Architecture from Columbia University.
Select Clients
A24, Adidas, Anthropic, Away, Champion, Converse, Gap, Gatorade, Google, HBO, Herschel, Netflix, Oprah, Puma, Schick, Spotify, Starface, Uniqlo
Design & Agency Teams
Pinch, MAS, Invisible North, Partners & Spade, Giant Spoon, Noun Agency, Dark Igloo, Marble Fairbanks
Wheel House
Experiential & Spatial Design
3D Modeling & Rendering
Retail Design & VM Approach
Brand Identity Development
Art & Design Direction
RFP Concepting & Design
Fabrication Oversight
Rising Star Laundry / Retail Design
Anthropic / Keynote Event Design
Netflix on Broadway / Experiential Design
A24 'A Ghost Story' Stunt / Spatial Design
Converse / Flagship Retail Design
Hunter Boots Stunt / Spatial Design
Anthropic / Trade Show Kit
Herschel / Brand Repositioning
Herschel / Retail Design Approach
A24 'Hereditary' Promo / Art Direction
Cabin / Interior Design & Build
Starface / VM Design Approach
Greenpoint Library / Proposal & Schematic Design
Gap Holiday Stunt / Spatial Design
Propel / Spatial & Graphic Design
Propel / Spatial & Graphic Design
HBO / Spatial & Graphic Design
Select Press & Awards
Drum Awards Winner, Arts & Culture “Netflix ‘Act Zero: Netflix’s Stranger Things’ Broadway Lobby Takeover”
NY Mag & Curbed “The Best of the New New York Architecture”
Surface Mag “Same, But Better: Inside Herschel Supply’s Design-Driven Era of Reinvention”
Airbnb “The most liked homes on Airbnb’s Instagram from 2023”
Forbes “Schick Celebrates Men’s Individuality In New Ad Campaign”
Fast Company “I experienced Oprah for the first time on her 2020 live tour. This is what it was like”
AdWeek “Inside A Ghost Store, A24's Strange, Moving, Immersive Promotion for A Ghost Story”
LA Times “A24’s spooky way of promoting Rooney Mara and Casey Affleck’s ‘A Ghost Story”
Paper Mag “Hunter Boots Made It Rain at Grand Central Station”
Forbes “How 160 Year Old Brand Hunter Is Focused On Experiential Marketing In The Age Of Shaky Retail”
Cabin Porn “@littleriverupstate by @laurenespeseth & @stevenjosphan”
Adidas / Spatial Design
Oprah / Spatial & Graphic Design
Schick / Campaign Art Direction
After Hours / Branding
Braze / Keynote Event Design
Ratty Books / Branding
Soleil Toujours / Brand & Art Direction
Cottage / Interior Design
Struktur Lab / Branding
Struktur Lab / Web Design
Origins / Spatial & Graphic Design
Puma @ Basel / Spatial Design
Collective Co-working / Interior Design
Spotify / Special Gifting Design
Away / Special Gifting Design
Kindle / Product Launch Design
Happy Being / Branding & Packaging
Happy Being / Art Directon
Amazon Ads / Trade Show Booth