About
Lauren’s roots are in architectural design, but her agency experience has shaped a strong focus on brand experience. She’s a 2D & 3D design generalist, art director, and consultant. She’s a strong editor and a seasoned deck designer, excelling in strategic brand and project development through communication design. She leads with a deep understanding of the build process and what it takes to see things through. Her clients keep coming back for her intuition, speed, and easy-going attitude.
Lauren works with agencies as well as directly with brands and small businesses. She also works on many personal projects and interiors from her small farm in the Catskills. She holds a BA in Architecture from Columbia University.
laurenespeseth@gmail.com / linkedin
Select Clients
Starface, A24, Converse, Amazon, Herschel, Schick, Away, Oprah, Spotify, Gap, HBO, Champion, MLB, Propel, Gatorade, Uniqlo, Puma, Adidas Originals
Wheel House
Experiential Design
Brand Identity Development
Art Direction
Presentation Design
Communication Design
3D Modeling & Rendering
Interior Design
Production Design (2D & 3D)
Fabrication Oversight
Converse / Spatial Design
Hunter Boots / Spatial Design
Rising Star Laundry / Interior Design
Happy Being / Packaging
Happy Being / Branding & Art Direction
Cabin / Interior Design
A24 / Spatial Design
Herschel / Brand Repositioning

Herschel / Retail Design Approach
HBO / Spatial & Graphic Design
Adidas Originals / Spatial Design
Propel Fitness Festival / Spatial & Graphic Design
Propel Fitness Festival / Spatial & Graphic Design
Struktur Lab / Branding

Starface / Visual Merchandising Approach (🔒)

Schick / Campaign Art Direction

Schick / Branding
Soleil Toujours / Branding
Gap / Spatial Design

Walmart @ Rock The Bells / Spatial Design
Amazon / Production Design
Select Press
Surface Mag “Same, But Better: Inside Herschel Supply’s Design-Driven Era of Reinvention”
Airbnb “The most liked homes on Airbnb’s Instagram from 2023”
Forbes “Schick Celebrates Men’s Individuality In New Ad Campaign”
Fast Company “I experienced Oprah for the first time on her 2020 live tour. This is what it was like”
AdWeek “Inside A Ghost Store, A24's Strange, Moving, Immersive Promotion for A Ghost Story”
LA Times “A24’s spooky way of promoting Rooney Mara and Casey Affleck’s ‘A Ghost Story”
Paper Mag “Hunter Boots Made It Rain at Grand Central Station”
Forbes “How 160 Year Old Brand Hunter Is Focused On Experiential Marketing In The Age Of Shaky Retail”
Cabin Porn “@littleriverupstate by @laurenespeseth & @stevenjosphan”

Oprah / Spatial & Graphic Design

Siia Cosmetics / Branding

After Hours / Branding

Greenpoint Library / RFP Design

Ratty Books / Branding

Cottage / Interior Design

Origins / Spatial & Graphic Design

Puma / Spatial Design

Collective Co-working / Interior Design

Spotify / Special Gifting Design

Away / Special Gifting Design