Hunter

The team at Invisible North was tasked with creating an experience reminiscent of the Scottish Highlands inside Grand Central to showcase Hunter’s latest rain gear to the NYC commuter audience. The team pulled off a super successful stunt thanks to a major feat in design, engineering, and special effects. I was responsible for designing the structure of the space and shepherding the designs between client partners, fabrication, special effects, and the city.

_____

Team: Invisible North
Creative Direction: Steven Jos Phan
Design Direction: Vanessa Noritz
Production: Leila Yazbek, Rachel Honigman
Fabrication: Cain Cain